Let's take a trip back to 1933, when Hubert French, the managing director of Ford Motor Company of Australia, received a letter from a farmer's wife. The letter stated that the couple couldn't afford two vehicles, but needed something they could use to drive to church as well as for farm related purposes. Hubert French worked with young designer, Lewis Bandt, who created a sketch with a coupe body and pickup sides. Combining both a clean profile and plenty of room to load items behind the cabin.
A few adjustments came along the way. Bandt added a wooden-framed utility section in place of their rear luggage compartment, making for a more smooth-sided vehicle. Just like that, the Ford Ute became the "must have" vehicle in rural areas and 22,000 were sold between 1950 and 1954. Bandt's coupe utility was a first for Ford Australia and quickly mad a large impact on the Australia auto industry. It paved the way for what we now know as some of the world's most popular vehicles or better know as the Pickup or utility. The original Ute also spawned the Falcon Ute; a vehicle that Ford Australia has sold more than 455,000 of!
Ford Celebrates 80th Anniversary of the Aussie Ute, the vehicle that is accountable for much of the success Ford Motor Company has seen in the year 2013. Without the original idea of the Ford Ute many years ago, the Ford Series would not have become the best-selling vehicle in the history of the pickup truck industry. It may also not have been the world's best-selling truck for the 37th consecutive year.
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