Monday, April 28, 2014

Ford Motor Company Taking the Escort to China

Ford Motor Company Taking the Escort to China
FLUSHING, Mich - Ford Motor Company is Taking the Escort to China and debuted the latest model of the sedan at the Beijing Auto Show a few weeks ago. We may see this compact sedan in America eventually, but for now this vehicle has been developed specifically with the Chinese market in mind. Mechanically, it is related to the Ford Focus - which has been huge contributor to Ford China sales over the last few years - but the Ford Escort is ready to offer customers something a little different.

The Ford Escort is a Focus sedan that has been modified and altered in specific ways to meet certain needs and tastes of customers in the Chinese marketplace. To start, the Escort has increased the amount of legroom in the backseat. This is actually a huge selling point in China. Typically in the United States, we think of the backseat as a place for children. However, in China is this not always the case. With the heavy urban traffic, many who can afford professional drivers will be the ones sitting in the backseat of their vehicle. Others in China who cannot afford that luxury, want the backseat to be comfortable for their families, especially grandparents. 

Ford Motor Company Taking the Escort to China

From a style perspective, the Escort is a toned-down version of the Focus sedan. As popular as the Ford Focus is, some sub-groups prefer a less ostentatious, but still visually appealing vehicle. The Ford Escort is bringing customers comfortable, quiet interior with a few high-tech features. Perforated leather on the seats and LED headlight trims are just two of the ways Ford has combined luxury and functionality without being too pretentious. 

Ford Motor Company Taking the Escort to China was another way to reach a different sector of the marketplace. There will always be customers with different needs and lifestyles, which is why we can always count on Ford to bring us the next best thing. At Delehanty Ford, our customers come first. Let us help you find the perfect vehicle to meet all of your driving needs. We are located at 1510 E. Pierson Road, Flushing, MI 48433. Feel free to give us a call at (810) 659-5688 with any questions you may have. Family-owned and operated, Delehanty Ford has been serving the Greater Genesee County area for over 65 years with customer satisfaction as our top priority. Our sales and service departments are dedicated to providing the best experience for every customer.

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